‘Emotions Go to Work’ is an interactive installation by New York based artist and filmmaker Zoe Beloff. It investigates how technology is used to turn our feelings into valuable assets.


Zoe Beloff

Ever since the 19th century, people have been collecting scientific data from the human body and cataloguing emotions.


Today, smart devices try to gain our trust in order to compile information. We create machines in our image, shaped to serve our desires – and in turn they reshape us.


Beloff explores where this evolution is taking society. Can these technological systems understand our feelings? Will emojis determine our emotional life? As technology takes on more and more emotional characteristics, how will they change the nature of our desires?


From a smiling typewriter to the Internet of things, ‘Emotions Go to Work’ asks what balance must be struck between creating helpful technologies and entrusting machines with the freedom to reshape us in their image.


The multi-media installation comprising film projection, watercolours and cardboard cut-outs, charts the interwoven history of Man and machine through re-workings and pastiches of existing cultural material from our collective consciousness – from samples of early black and white cartoons to emojis, and from early kinetic experiments in film to slick advertorials.


The Exhibition is on display at Firstsite in Colchester from the 19th January to the 24th March, with a special exhibition preview and artist talk on Friday 18th January from 7pm.


Find out more at the Firstsite website: https://www.firstsite.uk/whats-on/zoe-beloff/

Leave a Comment